David Higdon // design + art direction // selected work 2010-2013
Mid TN Lumber
Objective: Presenting a culture of hard work and time-honored traditions to a global market.
Role: Art direction, design and strategy
A family-owned business since 1985 — Mid TN Lumber is one of the most diversified hardwood companies in the United States and in international markets. Working with with designer, Jacob Rhoades, we established a new, cohesive identity for the client. What begun as a new identity and website blossomed into multiple touch points including brand videos, trade show booth designs and giveaways, as well printed collateral for customers and a style guide for internal communications.
Objective. Streamline the National Guard's current web presence making it more relevant and digestible to both prospects and recruiters.
Roles: Concept, strategy, and design
The National Guard is the oldest branch of the United States military. Working closely with Lead Designer extraordinaire, Bryan Kemp, our goal was to update the interactive experience making sure the redesign not only met the expectations of our clients and the requirements of our demographic, but that it was accessible across all mobile platforms, and a step above the other Dept. of Defense recruitment sites in adaptive presentation and subject matter.
A different kind of web site for a different kind of convenient store.
Formerly Daily's convenient stores, the new Twice Daily stores have something for everyone. As lead designer for the project and working closely with photographer Adam Livingston and our development team, I was asked to concept an experience for the user that included the creation of an interactive panoramic showcase with the ability to access each of the stores prime sections.
Roles: Concepting, Content Strategy, Design and Production
Second Harvest Food Bank
Create a online presence as kickass as firing a Kimber.
Kimber is a premier maker of American firearms, known specifically for their personal take on the 1911, a superior handgun used by military and law enforcement. Beyond designing their main website and online store, I also designed a site for their self-defense product, PepperBlaster, and created graphics for the video.