Objective: When Atria acquired Holiday Senior Living in 2021, it nearly doubled the company's portfolio of communities. I led a creative team tasked with building a new brand and identity for the company from the ground up that could be rolled out across Holiday's 200+ communities.

Over the last two years, I have led and prioritized all creative efforts for the Holiday brand, including a new blog platform, email marketing, digital display and social advertising, as well as direct mail, new sales collateral and a revamped Youtube channel with new episodic programming.

Deliverables: Refreshed visual identity, photography & video, multi-channel advertising campaigns, social media posts, sales collateral, community branding and photoshoots, web design and development