Objective: The Louisville Regional Airport Authority (LRAA) oversees Louisville Muhammad Ali International Airport, Bowman Field, and the Louisville Renaissance Zone Corporation (LRZC), playing a vital role in the community. Recognizing the outdated and unfriendly nature of their website, especially after the renaming of Louisville Muhammad Ali International Airport, LRAA sought a solution. As creative director at Fieldtrip, I led a team to revamp the website, catering to traveler needs and individual business units within LRAA, ensuring a seamless interactive experience.

What was accomplished: Content Architecture & Design, Copywriting, Site Development, User Experience, Product Roadmap

Outcomes:
24 % increase in average pages per session
13 % decrease in bounce rate
10 % increase in average sessionduration