Holiday Senior Living:
Rebrand and Evolution
Following Atria’s acquisition of Holiday Senior Living, I led the full rebrand of 200+ communities—shaping a unified, modern identity rooted in warmth and human connection. As Creative Director, I drove brand strategy and execution across digital, print, and physical touchpoints.
Over three years, I developed a refreshed visual system, content strategy, blog platform, targeted email program, and multi-channel campaigns—while overhauling photography, video, sales materials, signage, and vehicle branding. The result is a scalable, emotionally resonant brand built to support local communities and fuel national growth.
Year
2022
Role
Creative Direction
Brand Design
Visual Identity
Art Direction
Telling the Story Across Web, Video, and Email
To deepen engagement and drive leads, I led creative direction for a full digital refresh—including a rebuilt website with bi-weekly blog content, a revamped YouTube channel, targeted video campaigns, and ongoing email outreach. From scripting and storyboarding to deployment strategy, each piece of content was designed to reflect the warmth and clarity of the Holiday brand. The result is a connected content ecosystem that educates, builds trust, and keeps the brand top of mind for prospective residents and families.