Following the renaming of Louisville Muhammad Ali International Airport, the Louisville Regional Airport Authority needed more than a visual refresh — they needed a digital platform capable of serving travelers, business tenants, and regional stakeholders under one cohesive experience.

Leading creative direction from content architecture and UX strategy through design, copywriting, and development oversight, the project moved from a fragmented, difficult-to-navigate site to a streamlined, user-centered platform built for clarity at every touchpoint.

The results were measurable: a 24% increase in average pages per session, a 13% drop in bounce rate, and a 10% increase in average session duration.