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Ideas

Posts tagged branding
Reverse Hierarchical Diffusion: What It Is and Why It Matters for Your Brand

Let’s start with a little trivia question: Have you ever seen a trend start at the top of the food chain, in the swanky boardrooms of corporate America, before trickling down to the masses? Of course, you have. That’s the way things usually go, right? The upper echelons set the tone, and eventually, the rest of us catch up, whether we like it or not.

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