Let’s start with a little trivia question: Have you ever seen a trend start at the top of the food chain, in the swanky boardrooms of corporate America, before trickling down to the masses? Of course, you have. That’s the way things usually go, right? The upper echelons set the tone, and eventually, the rest of us catch up, whether we like it or not.
Read MoreAs a freelance designer, I love working with clients to craft unique visual identities and solve creative problems. But sometimes, the scope of a project requires more than a one-person operation can handle. Whether it's an ambitious rebrand or a large-scale campaign, there are moments when you need an entire creative army. Enter the big design agencies.
Read MoreIn today's competitive market, businesses of all sizes face the challenge of standing out in the crowded digital landscape. With so many companies vying for consumer attention, it's essential to create a brand that resonates with your target audience. One of the most critical elements in building a successful brand is having a strong logo. A well-designed logo is not just a symbol; it's the face of your business and a powerful tool in your branding arsenal.
Read More