Holiday: A Year of Parties
A postcard booklet that inspires connection and engagement
My role:
Group Creative Director
Credits:
Reagan Gavin, Art Director
Kenneth Spond, Art Director
Tatiana Rykman, Writer
Client:
Atria Management Company
A year-long postcard booklet designed to help residents extend an invitation—and a sense of belonging—to friends and family. Gifted to every resident, each postcard corresponds to a monthly community event, making it easy and personal to invite someone to share the experience. As Group Creative Director, I led the concept and creative direction, collaborating with designers and writers from ideation through production. The result is a simple, human tool that turns programming into connection and helps residents feel like confident hosts within their own community.
