Atria Senior Living
Designing Trust at Scale
Evolving a National Leader in Senior Living Brand
As one of North America’s largest senior living providers, Atria required a brand presence that could reflect its leadership, support growth, and communicate trust to multiple audiences—from residents and families to investors, healthcare partners, and prospective employees. I’ve led creative direction across the brand, shaping how Atria shows up across every major touchpoint.
Over the last several years, I’ve guided the development of national advertising campaigns, employer brand materials, digital lead-gen programs, and multi-market sales collateral. I’ve also directed episodic video content, community photography, and messaging frameworks that clarify Atria’s offerings in a competitive and often complex category.
The result is a brand system that balances scale with humanity—positioning Atria not just as a provider, but as a forward-thinking advocate for how we age.
My role:
Creative Director—2020-2022
Client:
Atria Management Company
Services provided:
Creative Direction
Art Direction
Graphic Design
Experience Life at Atria
At Atria, we emphasized residents pursuing their passions. As creative director, I led a multimedia campaign featuring three residents showcasing their interests. I planned, coordinated teams, and directed the project, resulting in a comprehensive campaign across digital, social media, and print advertising, with a detailed landing page showcasing resident stories.
Defining the Atria Lifestyle
While at Atria, I've redesigned the portrayal of life in our communities by orchestrating photo and video shoots with teams across North America. I've also refreshed the brand's visual identity for consistency across sales and marketing materials by auditing existing assets and implementing a streamlined design system.
