Atria Senior Living
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Objective: Atria Senior Living, with nearly 200 communities in the US and Canada, is a leading provider in senior living. Focused on fostering meaningful relationships, Atria believes in the power of community.
As group creative director, I oversaw advertising and collateral direction across physical and digital platforms. I spearheaded the transition from stock to custom photography and video, orchestrating shoots to spotlight the distinctive experience of living in an Atria community.
What was accomplished: Refreshed visual identity, photography & video for multi-channel advertising campaign
Role: Group Creative Director
Client: Atria Senior Living
Agency: Atria Management Company
Experience Life at Atria
At Atria, we emphasized residents pursuing their passions. As creative director, I led a multimedia campaign featuring three residents showcasing their interests. I planned, coordinated teams, and directed the project, resulting in a comprehensive campaign across digital, social media, and print advertising, with a detailed landing page showcasing resident stories.
Defining the Atria Lifestyle
While at Atria, I've redesigned the portrayal of life in our communities by orchestrating photo and video shoots with teams across North America. I've also refreshed the brand's visual identity for consistency across sales and marketing materials by auditing existing assets and implementing a streamlined design system.
