U.S. National Guard
Role: Senior Art Director
Client: U.S. National Guard
Agency: iostudio
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Objective: As art director and lead designer at NationalGuard.com for three years, I spearheaded the redesign of the website twice, making it mobile-friendly and then fully responsive. With a small team of writers and designers, and under our creative director's guidance, we condensed over 5,000 pages into two streamlined websites. We rebranded the National Guard as "The Keepers of the Dream" and managed all content creation, including original photography, video, email campaigns, and copywriting. Additionally, we produced short videos, print materials, editorial content, and storyboarded infographic animations to enhance the recruitment experience.