THE KENTUCKY CENTER FOR THE PERFORMING ARTS
Collateral, Advertising
Role: Art Direction, Graphic Design
Agency: Red7e

The Kentucky Center had a branding problem.

Already known as a premier destination for performances and musical acts, The Kentucky Center felt they were 1) considered too stuffy, and 2) were not recognized for their educational and community outreach.

Utilizing the already established Discover Your Center messaging—the team at Red7e overhauled the look and positioning to better reflect the Center's mission: bringing the performing arts to all audiences.