Objective: Red7e was approached by the Clark-Floyd Counties Convention Tourism Bureau (whew!) to come up with a way to create an easy-to-remember tourism brand that touted the folksy and laid back atmosphere of Southern Indiana. By establishing the moniker "So In" and relaying the friendliness of the people and the comfortable seasons, we built a series of videos for social media and drove traffic to their website with banner advertising.

Deliverables: Refreshed visual identity, photography & video, multi-channel advertising campaigns, social media posts